Power Kia realized early on that the auto industry was moving towards a digital-first experience. To ensure they were staying current in the shifting landscape, they knew they had to make significant process changes within their stores and online experience to create a digital-first environment.
The sales process at DGDG was a traditional mix of software and manual processes which were not only labor and time-intensive but also unpleasant for customers and staff. Coupled with the COVID crisis, DGDG sought to empower customers with a seamless, no-contact purchase experience, allowing shoppers to complete a majority of their sale online.
Germain Automotive noticed a drastic change in customer search and shopping behavior due to the auto industry going digital-first. They needed a simple yet powerful way to take the online experience and connect it in the store.