Del Grande Dealer Group success story


The sales process at DGDG was a traditional mix of software and manual processes which were not only labor and time-intensive but also unpleasant for customers and staff. Coupled with the COVID crisis, DGDG sought to empower customers with a seamless, no-contact purchase experience, allowing shoppers to complete a majority of their sale online.

DGDG required a digital solution that could:

  • Provide the ability for customers to complete the majority of the sales process online and schedule vehicle delivery and pick-up
  • Streamline the customer journey by integrating the showroom experience with the online experience
  • Equip sales staff with robust performance analytics and customer activity dashboards
  • Integrate seamlessly with CRM, trade-in valuation, F&I and third-party price validation solutions

About Del Grande Dealer Group (DGDG)

San Jose, CA

13 locations spanning 15 brands

Over 1,200 employees, including 159 product specialists

Over $1 billion in sales and 35,000 cars sold annually

DGDG logo


DGDG conducted an in-depth evaluation of potential solutions, even considering building a proprietary retail platform, before finalizing their decision to select Upstart Auto Retail as their sole automotive retail platform across their entire dealership group.

Once Upstart Auto Retail was selected, the customer success team worked carefully with stakeholders across DGDG to successfully create an onboarding and training strategy for a large staff spanning 13 locations.

Upstart Auto Retail was selected as the best fit for the following reasons:

  • Delivery of the “No Brainer Checkout” experience, a complete online checkout process connected seamlessly with a robust mobile in-store sales platform
  • Transparent real-time reporting dashboards
  • The customer success team’s expertise with digital retail utilization and hands-on assistance in creating an optimal customer experience



Increase in online lead close rate


Higher PVR for new cars


Higher PVR for used cars


Increase in online closing ratio from 8% to 14%

DGDG and Upstart Auto Retail collaborated on a concise way to deliver information to 13 dealership teams using an organized three-part training process. It’s been a great partnership — two companies with an end goal in mind to elevate the automotive experience for all.

Nathan Hollenbeck, VP of Marketing

Download the full DGDG case study

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