Deliver more value from your OEM program with Upstart

Power your OEM Program with Upstart Auto Retail ​

Who we work with

A comprehensive digital retail platform—from online to financing

Drive brand consistency

Maintain flexibility in the customization of our platform while staying within your brand guidelines—from look-and-feel to flow throughout the entire experience.

Access instant credit decisioning

Utilize our integrations with RouteOne, DealerTrack, and CUDL to offer real-time credit decisioning to car buyers.

Integrate sales and manager dashboard tools

Enable a custom-built integration between all of your third-party tools, from inventory feeds to CRM, F&I, and more. Track real-time progress with our sales and reporting tools.

Offer a selection of add-ons

Give car buyers the ability to add F&I products, customize protection plans, and accessories. Our full F&I menu integrates seamlessly into your shopping experience.

Manage everything in one place

Create a smoother workflow by completing deals in one platform from browsing inventory to e-sign, improving transparency and building customer trust.

Get access to a dedicated support team

Ensure everything runs smoothly with our Dealer Success Managers by your side.

Want to see what Upstart can do for you?