Prodigy is Upstart’s automotive retail solution for dealers, enabling a seamless and flexible omnichannel retail experience resulting in increased sales efficiency and customer satisfaction.

Sell more cars in less time

Supercharge the sales process
Increase conversions, reduce time to sale, and drive higher gross margins at your dealership
Hit the road fast
Get started quickly with minimal training and seamless integrations to your existing systems
Sell where the customer shops
Deliver a modern, streamlined experience to every customer online and in-showroom

Modernize the car buying and financing experience

Upstart is accelerating the development of capabilities on the Prodigy platform to increase sales for dealerships. We will integrate our network of bank and credit union partners that offer auto loans across the credit spectrum to give dealers additional lending options and better economics.

To learn more about the capabilities of the Prodigy platform, visit

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Learn how Upstart | Prodigy can supercharge your sales process and enable a modern, streamlined car buying experience for every customer.