A complete digital retail platform—completely within your control
Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help you create an omni-channel car buying experience.


A complete digital retail platform—completely within your control
Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help you create an omni-channel car buying experience.

Simplify the experience.
Streamline the process.
Give car buyers an easy way to shop online, while creating a connected in-store experience that allows you to remain in control of the process.
Be everywhere
Meet car buyers across every touch point and on any device. Create a consistent digital retail experience that gives car buyers the ability to build their deal online and seamlessly pick up where they left off in your showroom.


Build trust
Deliver full transparency by staying with car buyers throughout the entire experience—all while boosting CSI scores and ratings. Manage deals including terms, APRs, discounts, and down payments in real time.



Guide car buyers
Help car buyers along the way from adding F&I products and protection plans to providing the right loan offers. Improve customer satisfaction and increase PVR for your sales team.



Digital retail like you’ve never seen before
Go beyond traditional digital retail solutions with a comprehensive platform that streamlines the car buying process, creating an omni-channel experience for dealers and car buyers.
In-Store Digital Retail
Digitize your showroom and close more deals in less time.
Online Retail
Make it easy for car buyers to shop, browse, and build deals online.
Real-Time Approvals
Process more loan applications and see approvals instantly.
Manager Portal
Interact with salespeople in real time via chat to structure deals.
The proof is in the numbers
See why our partners love working with us
Close more deals
Top lead-to-sale rate
for digital retail providers
With top OEM partnersShorten time per deal
Save 90 minutes
on each sale
Germain Automotive GroupBoost your bottom line
0%
higher PVR across 14 brands
Del Grande Dealer GroupPower more loans with AI-powered financing
Add another loan option to your offerings to make financing available to more buyers and increase sales while remaining in full control.
Get higher reserve rates
Increase advance for F&I products
Get higher reserve rates
Up to
3%
Increase advance for F&I products
Up to
185%
LTV with no max backend
Who we work with


“Upstart Auto Retail is more than “digital retail” software. They’ve been a committed partner on our journey to evolve the buying experience. With their tools on our websites and in our showrooms we can empower guests while maximizing revenue opportunities for the dealership.”
Paul Germain, Owner & VP of Operations
Germain Automotive
“If you are a dealer trying to give your customers the best automotive buying experience online and in-store, Upstart Auto Retail is second to none. Their industry leading software allows the consumer and the sales consultant to work effortlessly together to complete the transaction online or in the showroom.”
Shane Fouch, General Sales Manager
Byers Imports
"Questions inevitably pop up during the car-buying experience as every customer's situation is different. With video walkthroughs, real-time deal building, and a transparent process, our guests get a car they love at a price they're happy with because our sales specialists are there to help every step of the way."
Matt Sneed, Director of Operations
Power Ford
“Upstart Auto Retail has empowered our sales teams to make the buying process more transparent and helped sell more vehicles at a higher profit. And with Upstart’s AI-powered financing, we look forward to approving more borrowers and continuing to develop our ‘no brainer’ checkout experience.”
Tony Corini, VP of Finance
DGDG