Lending Marketplace

Expand consumer lending confidently

Build a high-performing, low-risk personal loan portfolio of prime borrowers that meet your credit criteria.

Start growing and diversifying
your portfolio now

$1M to $50M
Volume per month
9.80%
Gross average return1
30
Days to go live

Grow your loan portfolio

Upstart’s AI-powered marketplace enables fast, all-digital lending with individual risk-based pricing. Qualified applicants on Upstart.com who meet your credit criteria are presented with loan offers that can be originated digitally in minutes and sent to your institution via a forward flow loan purchase. Whether you’re looking for super prime borrowers or seeking higher yields with near-prime borrowers, or if you need help meeting your CDFI or LID requirements, we have the right solution to meet your lending goals. You can even target your existing customers.

How you benefit

Build a high-yielding portfolio

Build a high-yielding portfolio

  • Deploy capital across short-duration personal loans
  • Increase net returns while controlling risk
  • Target specific borrower segments based on your goals

Control your lending program

Control your lending program

  • Specify your credit box, target returns, and footprint
  • Monitor loan performance with Upstart’s near real-time dashboard
  • Optimize your program with our team of lending executives

Grow customers and deepen relationships

Grow customers and deepen relationships

  • Acquire super prime borrowers quickly
  • Present tailored offers to your existing customers
  • Increase the lifetime value of your relationships

Get started quickly

Get started quickly

  • All applicants sourced via Upstart
  • Minimal IT resources needed to implement
  • Upstart provides servicing and collections – no additional resources needed
Personal Loans

How it works

1

Set your parameters

Set more than 15 criteria including minimum credit score, maximum debt-to-income ratio, loan sizes, geography and more.

2

Reach borrowers

Upstart’s robust marketing engine uses advanced online and offline strategies to drive demand to Upstart.com, presenting loan offers to your existing customers and new borrowers who fit your risk profile.

3

Present rate offers in minutes

Mobile-friendly application allows users to finish their application in one sitting.

Upstart’s risk-based AI model individually prices and matches applicants within your credit criteria resulting in higher approvals and lower losses.

43% more approvals as compared to traditional models

4

Verify and fund

91% of loans fully automated.³

Upstart’s expert staff manage all exception processes for higher-risk applications.

Same day all-digital signature process.

Next-business day loan funding.

5

Cross-sell your other products

Present bonus offers during the loan application to encourage checking account openings with your institution—with easy payroll deposit and bill pay switching.

6

Optimize loan portfolio

Access insightful metrics and make informed portfolio decisions with the Upstart Performance Console.

Adjust your loan volume and lending parameters as your goals or strategy change.

Upstart’s team of former credit union and bank executives can help manage your program.

Request info

Learn how to grow a diversified consumer lending portfolio with strong returns and predictable credit performance.

1 Program lending parameters are highly configurable and set within the lender’s risk tolerance. Gross Average Return (GAR) is calculated as calculated as APR less expected annualized loss rate. Represents the average GAR received by Upstart lending partners for originations in Q4 2025 using the Upstart Referral Network.

2 As of publication in April 2025, and based on a comparison between the Upstart model and a hypothetical traditional model using Upstart data from Jan – Dec 2024. For more information on the methodology behind this study, please see Upstart’s Annual Access to Credit results here.

3 In Q4 2025. Percentage of Loans Fully Automated, which is defined as the total number of loans in a given period originated end-to-end (from initial rate request to final funding for personal loans and small dollar loans, and from initial rate request to signing of the loan agreement for auto loans) with no human involvement required by the Company divided by the Transaction Volume, Number of Loans in the same period.