Gen X and baby boomers, step aside—millennials and Gen Z are now the largest and fastest-growing segment of car buyers.
Attracting and building loyalty with millennials and Gen Z is a crucial tactic today and a wise investment for the near future. Across the next few decades, the buying power of these generations will continue to grow as they upgrade their daily drivers and expand their garages with second and third vehicles.
To capitalize on the largest and fastest-growing generational auto markets, you’ll need to embrace what they value in retail experiences.
Here’s how to win over millennial and Gen Z car buyers.