Challenge
Germain Automotive noticed a drastic change in customer search and shopping behavior due to the auto industry going digital-first. They needed a simple yet powerful way to take the online experience and connect it in the store.
Solution
Upstart Auto Retail’s ability to integrate customers’ online car-buying behavior to the in-store experience created a seamless transition that empowered salespeople with the right information when customers stepped into the store.
Results
15%
Increase in closing rates
15%
Increase in appointments
90
Minutes saved per deal
+
Increase in repeat customers, referrals and positive reviews
We wanted to give consumers the freedom to get as far as they wanted in the buying cycle. With Upstart Auto Retail, we were able to provide everyone with an option that allowed them to shop at their own comfort level."
Germain Automotive Group
