The Age of Apple, Amazon & AI in Car Buying

Seamless, digital experiences we already use every day in other areas of our lives should be carried over to auto retail and integrated with the showroom experience at dealerships.

“Sell to Sell Again” | Inside J. Bertolet Volkswagen’s Connected Retailing Revolution

In the ever-evolving automotive industry, adaptability and innovation are necessary for survival. The COVID-19 pandemic caused all dealerships to reevaluate their customer engagement and digital retail strategies, and for J Bertolet VW in Orwigsburg, Pennsylvania, the challenge was clear: how would they provide a seamless and connected experience for customers during this unprecedented time?

Using Upstart Auto Retail to optimize customer experience at every turn

A robust and intuitive digital car-buying tool elevates every stage of a customer’s journey. That (and more) is uncovered in the recent Upstart Auto Retail and Driving sales webinar, How dealers can deliver the modern car-buying experiences shoppers expect.  Dealer Success Manager Aksana Campbell draws countless nuggets of wisdom from MAP Automotive Group’s Director of […]

Close more online sales by keeping leads engaged with deal links

By Fiona Santoianni, Sr. Dealer Success Manager As a Senior Dealer Success Manager at Upstart Auto Retail, I work closely with dealerships to make sure they get the most from their digital car-buying tool. During in-person and remote meetings, I chat with sales managers, general managers, sales teams, and F&I managers. This gives me a […]

How to win over millennial and Gen Z car buyers

Gen X and baby boomers, step aside—millennials and Gen Z are now the largest and fastest-growing segment of car buyers. Attracting and building loyalty with millennials and Gen Z is a crucial tactic today and a wise investment for the near future. Across the next few decades, the buying power of these generations will continue […]

The push for better customer experiences unites OEMs and dealers

By Andrew Kuntze, Manager of Implementation When navigating the complex relationship between OEMs and dealerships, one thing both sides can agree on is that consistent, transparent, and streamlined customer experience is the top priority. And I’ve heard from many OEMs that online car-buying capabilities are the cornerstone of exceptional experiences for today’s customers who value […]