In 2023, better hiring and retention is critical for dealership success
The auto industry is facing plenty of challenges, not to mention widespread economic volatility. To survive and thrive, your people are your most important asset. How are you improving your approach to hiring and retention to stay at the top of your game in 2023? 2021 saw record-high earnings and record-low employee turnover. But, “the […]
The top 6 jobs to fill at your dealership to survive and thrive in 2023
At a time when 48% of people are eager to research their next car online, are you staffed up to give them the best experience between online and in-store interactions? Car buyers aren’t just researching online. According to The Zebra, car buyers want to: browse your inventory (38%) complete their paperwork (28%) negotiate price and […]
Millennials demand omnichannel car buying: here’s how to do it right
Evolving to modern car buying means meeting customers wherever they are in the buying process, when they want to communicate, and how they want to interact. While a simple formula, omnichannel auto retail takes strategy. When it’s successful, you can capture partially completed deals, not just leads. And customers get cutting-edge experiences while they remain […]
The heart in automotive: celebrating human connections and legacies
By Ayush Maheshwari (Manager of Dealer Success at Upstart Auto Retail) Inventory shortages are timely, but empathy is timeless. Regardless of the economic or personal challenges involved in a customer’s car purchase, leading with the heart can make the experience overwhelmingly positive. You can turn a stressful transaction into a rich, memorable journey. I got […]
Evolving to “modern retail”: how to embrace customer-centric car buying
Car buyers want simplicity, transparency, and flexibility. In their Automotive News webinar, Sarah Carter and Mike Anderson share their insights on how to: Create faster, more efficient experiences Promote transparency and customer confidence Empower bigger roles for sales consultants Offer flexible buying and seamless off-site delivery Here’s a recap of the webinar. What are the […]
More than lead capture: How to unlock the full power of your digital retail platform
Beyond brick and mortar: create the ideal car-buying experience for everyone
Inventory shortages make digital retailing more important than ever
Digital retail can be your dealership’s saving grace during this inventory shortage. In an interview with Automotive News, Toyota Motor North America’s Head of Sales Jack Hollis expects another year of inventory shortages. But he points to digital retail for keeping sales flowing as customers become more comfortable ordering in-transit or pre-production vehicles. Hollis also […]
Buzzword or business plan? Metaverse car sales are digital retail to the extreme
Back in March 2022, after successfully completing the first car deal in the metaverse, Brian Kramer (via LinkedIn) posited: “The Metaverse will definitely be the biggest tipping point auto retail has ever experienced in the coming years, but it’s also just the next evolution of what many now call ‘Digital Retail’.” Likely, the metaverse will […]
Car-buying transparency is crucial to customers—and the FTC
In June 2022, The Federal Trade Commission in June 2022 proposed rules to bring more transparency to the car-buying process. With its latest regulations, the FTC has stated these rules will protect consumers by increasing pricing transparency and “making the car buying process more clear and competitive.” While 77% of car dealers think the process […]