Showroom hospitality: improving customer experience in the automotive industry

You want to improve the customer experience at your dealership showroom, but where do you begin? Here are some tips on elevating the showroom experience for a more comfortable, hospitable, and trustworthy encounter.  Create an inviting environment   When a customer walks into a dealership, you want them to feel relaxed and welcomed. Take cues from […]

Millennials demand a modern car-buying experience

Today’s consumers want choice and flexibility in everything they do—and that includes car buying. Gone are the days when people preferred to come into the dealership to purchase a car. Nowadays, most car buyers start the process online and expect an Amazon-like experience across their online and in-store interactions.

How single point of contact (SPOC) creates a modern car-buying experience

In an age full of choices, customer experience is key. And technology is the catalyst for creating the types of experiences today’s consumers have come to expect. New technologies—from mobile, tablets, and other smart devices—have permanently transformed how, when, and where people buy. Not to mention that Amazon and other tech-savvy e-commerce companies have fundamentally […]

The dealer’s inventory shortage playbook

Cars might be selling for record numbers and padding dealer profits, but it’s harder than ever to restock inventory and keep customers happy. That’s why we created this playbook for navigating the inventory shortage. You’ll learn how to make the most profits on lean stocks and avoid turning away customers. Beyond that, there’s crucial advice […]

A new dealership model for a new generation of car buyers

Let’s face it, gone are the days when stopping by the local dealership is the preferred way to buy a car.  Today, millennials expect an Amazon-like experience across all their purchases—including car buying. And considering that Bain projects millennials to be almost 50% of the car-buyers by 2025, it makes sense to transition to the […]

White Paper #3: This is yet another test

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