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Upstart Digital Retail

Turn more website shoppers into ready-to-buy customers

Upstart gives dealerships a high-converting, fully customizable digital retail experience that drives more qualified leads into your showroom — ready to buy
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Built to convert high-intent shoppers
into high-margin deals

Capture more quality leads from high intent shoppers
Streamline your sales flow and speed up your deals
Improve gross and increase finance penetration

Capture more quality leads from high intent shoppers

Deliver a modern online experience that keeps shoppers engaged and guides them from your website to your showroom—driving higher lead-to-close conversion

Deliver a modern shopping experience

Engage and convert more buyers with a streamlined, mobile-optimized experience

Enable full deal
configuration

Let buyers configure payments, terms, trade-in and vehicle selection

Pre-qualify
shoppers

Provide Upstart offers upfront to boost finance penetration

Streamline your sales flow and speed up your deals

Accelerate showroom appointments and increase close rates

Customize your
lead gate

Match your sales process with flexibility to capture higher quality leads

Connect your sales
tools

Sync with CRM, trade-in and F&I platforms to streamline the process

Handoff deals without
the friction

Pick up online deals and close faster in-store

Improve gross and increase finance penetration

Turn every lead into a higher-profit deal with built-in financing and smarter upsell opportunities

Streamline credit app submissions

Submit directly to Upstart’s AI-powered financing, RouteOne and Dealertrack with one click

Showcase accessories
and add-ons

Increase front and back-end gross with F&I and accessory add-ons built in

Access instant credit
insights

Receive instant approvals based on a soft pull with included fraud indicators when submitted to Upstart Auto Finance

Proven to drive better results and higher engagement

67%

higher lead-to-close rate

55%

higher credit-app submission rate

up to 3X

increase in showroom appointments
*Based on OEM digital retail scorecards from Shift Digital and JD Power showing Upstart performance vs. national avg Q2 2024 - Q2 2025

We’re speeding up financing and creating a better process for our sales managers and customers.

Chad Bouchard
Ron Bouchard Auto Stores

Ready to drive more sales?

Upstart Digital Retail helps your team convert online shoppers into ready-to-finance buyers with a modern, customizable retail experience