The sales process at DGDG relied on a traditional mix of software and manual processes. Unfortunately, this approach was not only labor and time-intensive but also unpleasant for customers and staff. Coupled with the COVID crisis, DGDG sought to empower customers with a seamless, no-contact purchase experience, allowing shoppers to complete a majority of their sales online.
DGDG required a digital solution that could:
Headquarters:
San Jose, CA
Locations:
17 locations spanning 15 brands
Staff:
Over 1,000 employees, including 159 product specialists
Sales:
Over $1 billion in sales and 28,000 cars sold annually
DGDG conducted an in-depth evaluation of potential solutions, even considering building a proprietary retail platform, before finalizing their decision to select Upstart Auto Retail as their sole automotive retail platform across their entire dealership group.
Once Upstart Auto Retail was selected, the customer success team worked carefully with stakeholders across DGDG to successfully create an onboarding and training strategy for a large staff spanning 17 locations.
Upstart Auto Retail was selected as the best fit for the following reasons:
Findings are from November 1, 2023–January 31, 2024, reported by DGDG
DGDG and Upstart Auto Retail collaborated on a concise way to deliver information to 17 dealership teams using an organized three-part training process. It’s been a great partnership — two companies with an end goal in mind to elevate the automotive experience for all.
