Jennifer Aaker

General Atlantic Professor of Marketing

A social psychologist and General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business - her research spans time, money and happiness. She co-authored the award-winning book, The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.

A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Brands, Designing Happiness, and How to Tell a Story.

Jennifer Aaker
Stanford, CA