A Day in the Life of a Multimedia Marketing Lead: Rishabh Kumar

Join us in this blog series where we are shining a light on one of our Upstarters. Come take a closer look at the people inside the company that are tirelessly working to provide access to affordable credit. #TeamUpstart

At Upstart, our proprietary algorithm predicts income potential and default rates more accurately than traditional data alone. Our Growth team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit and helping people on their way to a better financial future. They are energized by the prospect of breaking ground in FinTech and making a positive impact on people’s financial lives.

Rishabh Kumar is the Multimedia Marketing Lead on the Growth team in our San Mateo office. Here at Upstart, Rishabh is in charge of leading the Growth team into new verticals and exploring non-traditional marketing channels such as podcast, outdoor, and sports stadium. Rishabh is also a dedicated dog parent to an adopted 7-year-old Siberian Husky named Summit. Learn more about Rishabh and Summit below!

What’s one of your dog’s quirks? 

Less of a quirk and more of a benefit, Summit is the calmest husky I’ve ever encountered. He’s usually asleep on the floor within a couple minutes of any meeting that I bring him to.

What’s the first thing you do when you get up in the morning?

I do a 10-15 minute session on Headspace, check on Summit sleeping in the living room (like most huskies, he likes to have his own space to sleep in), make some coffee, and take him for a short walk around the block before getting ready for work.

What inspires you?

Driving impact with my work. I get excited whenever I see one of our Trustpilot reviews mention a podcast they may have heard about Upstart on, and how they didn’t know a personal loan could help them save money on their credit card debt.

How did you get into this role?

I got my career started in media planning at a few ad agencies in LA and NYC. Then I moved in-house to be a larger part of marketing decisions & growth strategy. I ended up at Upstart after a short stint at a larger company to have a more direct impact on the brand’s growth with a smaller team.

What’s the coolest thing you’re working on right now?

Working on launching some short video ads for Upstart!

Tell us something that might surprise us about you.

I used to DJ at a bar in Santa Monica, California!

I once met _____

Rihanna, twice. And she remembered me the second time around.

From your own perspective, what makes Upstart a great place to work?

There is a strong culture of trust, collaboration, and transparency here. Teams do not feel siloed or get protective over project ownership, and the entire executive team are accessible and open to any questions during our weekly TGIF all-hands.

What would you recommend listening/reading to get into the same field as you?

How Brands Grow by Byron Sharp

Ad Exchanger

AdAge.com

Inside Marketing Email List

Join us!

There’s something new to learn every day at Upstart. If you’re interested in making a big impact with new ideas at Upstart, we are hiring! Explore our open roles at upstart.com/careers and get to work with Rishabh!

* When you check your rate, we check your credit report. This initial (soft) inquiry will not affect your credit score. If you accept your rate and proceed with your application, we do another (hard) credit inquiry that will impact your credit score. If you take out a loan, repayment information will be reported to the credit bureaus.